We asked Ben Alamar, ESPN's director of sports analytics, to figure out the most famous athletes in the world. Using a formula that combines athlete paychecks - salary and endorsements - with social media fan base and Google search popularity, he ranked the world's 100 most famous athletes. Here is the ESPN World Fame 100.
IT'S GOOD TO BE: Poised to earn $65 million to $70 million in the first three years of his next contract. The Indianapolis Colts' QB passed for 12,957 yards from 2012-14, the highest total in NFL history for a player in his first three seasons, before being limited by injury last season.