When it comes to NFL teams, on-field talent combined with strong quarterback play tends to trump all. However, when skill level and all other elements are equal, creative play-calling can be the difference.
This can make play-calling the most valuable asset a team possesses, but just as on-field talent is not evenly distributed, some teams are much better at utilizing creative play-calling than others.
There are many clubs that could vie for the honor of top spot in this area, but the one that has the strongest claim is the New England Patriots. With Bill Belichick and his offensive coordinators there is a long history of coming up with some of the most innovative play calls and game plans in the league. The thing is, the creativity extends to the defense as well, and that trend has continued this season.
There are countless examples we could look at, but we'll point out some just from this season: