DENVER -- Big 12 commissioner Bob Bowlsby publicly reprimanded Texas Tech coach Tommy Tuberville on Monday for his incident with a graduate assistant on the sideline of the Red Raiders' overtime win against Kansas on Saturday.
Tuberville ripped the headset off graduate assistant Kevin Oliver.
Bowlsby said he doesn't consider Tuberville's action Saturday "a slap." Bowlsby said that as he far as he is concerned, the matter is closed.
During Tuberville's interview with the media Monday, Tuberville called his actions "unfortunate" and said he had apologized to Oliver.
Video of the confrontation went viral on the Internet on Saturday. It shows Tuberville angrily facing Oliver and appearing to strike him after the Red Raiders had difficulty getting the right personnel on the field.
Tuberville said he did not strike Oliver. He said he reached and pulled on Oliver's headset.
"I've got to hold myself to higher regard than that, and usually do," he said.
Texas Tech athletic director Kirby Hocutt could not immediately be reached for comment Monday. There was, Tuberville said, no discussion about the incident Sunday with Hocutt or the university's president or chancellor.
Players seemed to stay out of the fray.
"I have no idea what that's all about," quarterback Seth Doege said. "I know just as much as you do."
Asked about being under the often-televised microscope of being a head coach, Tuberville says he talks with his players about being careful.
"And then of course in the game, we always talk about play with class, try not to make those kind of mistakes that are sometimes made that you regret," he said. "The celebrating things. I think that's important. You don't talk about it just one time a year. You talk about it each week."
Information from The Associated Press was used in this report.