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ON JULY 24 in Los Angeles, Lane Kiffin was suffering through the Pac-12's preseason media conference, but his mind was elsewhere. The day before, the NCAA had penalized Penn State so severely that everyone in college football winced -- except Kiffin. The USC head coach knew what it felt like to get pinched by the NCAA. The Trojans had just completed a debilitating two-year postseason ban, and they face two additional years of scholarship reductions. But Kiffin's empathy for Penn State went only so far -- and he knew an opportunity when he saw one.

Kiffin had already called Danny Gouin, the varsity football coach at King Low Heywood Thomas in Stamford, Conn., where Silas Redd had played prep ball. Kiffin asked Gouin if Redd, who had rushed for 1,241 yards as Penn State's starting tailback last fall, would be interested in improving his prospects at USC, which has produced more NFL draft picks than any other school.

So following the Tuesday media conference, Kiffin's second call was to Ted Jones, who owns one of the world's largest Mercedes-Benz dealerships, Fletcher Jones Motorcars in Newport Beach, Calif. A USC booster, Jones had once told Kiffin he would do anything to help the football program regain its elite status; Kiffin informed Jones the time had come. So Jones phoned his pilot in Las Vegas, dispatching his Gulfstream jet to LA, where Kiffin was only too happy to escape the interviews in which reporters all asked the same questions. He boarded Jones' plane the next day, as did Monte Kiffin, Lane's father and USC's assistant head coach; Kennedy Polamalu, the Trojans offensive coordinator and running backs coach; and James Cregg, who coaches the offensive line.

The group swelled when recruiting coordinator Ed Orgeron caught a flight from Louisiana and secondary coach Marvin Sanders did likewise from Nebraska, interrupting their vacations. Kiffin even looked into hiring a helicopter to evacuate Tee Martin, USC's receivers coach and former Tennessee quarterback, from a Caribbean cruise ship, but the operation proved too complicated. "We wanted to make sure Silas understood how important this was to us," Kiffin says. "And we wanted to get there before anybody else. And before Penn State."

Jones' jet landed at the small commuter airport in White Plains, N.Y., 25 miles north of Manhattan, late on July 25. The next day, the six coaches drove across the state line into Connecticut and met at a local Dunkin' Donuts, where they talked strategy. Kiffin didn't order anything. "Right before a big game, you can't eat," he says. Kiffin and his assistants were scheduled to meet Redd and his parents at Coach Gouin's home, avoiding the family's house and the media attention that would expose this cloak-and-dagger recruitment.

USC has the top-ranked 2013 recruiting class (despite the reduced scholarships), a tribute to Kiffin's persuasiveness. Over three and a half hours in Gouin's living room, he employed his effective charm, selling USC's tradition and its potential for Redd's two remaining seasons of eligibility. Later that day, while the USC coaching staff returned to LA on Jones' jet, Redd's father left Kiffin a voice mail: Silas wants to visit. Kiffin picked up Redd at LAX that Saturday, and the running back spent two days on USC's downtown LA campus, watching the Trojans practice and asking what role he would have in an offense that already boasts every component, trying to figure out if leaving sinking Penn State for rising USC was the decision he wanted to make. Just to be sure, Redd spent a night at the apartment of quarterback Matt Barkley and safety T.J. McDonald, sleeping on the L-shaped couch in their living room. And when he woke up in Connecticut on July 31, he realized he wanted to be a Trojan.

The entire operation took nine days, and it illustrates how USC -- a preseason favorite to win the BCS title -- is determined to solve an identity crisis that has plagued the program since Pete Carroll left for the NFL and the university forfeited its copy of Reggie Bush's Heisman Trophy in 2010.

AT AGE 37, Kiffin is the youngest head coach in the BCS. Wearing gym shorts and a USC T-shirt in his office at Heritage Hall (the school's football administration headquarters have since moved to the new John McKay Center), he looks like an undergrad. Kiffin's office is cramped, with numerous pictures of the LA Memorial Coliseum hanging on its walls. The 2005 Orange Bowl trophy, from the BCS championship that USC won with the help of Matt Leinart and Bush, sits on a cabinet, a relic of happier times.

USC was the best team in college football for most of the last decade, winning 34 straight games, going undefeated at home for five seasons and winning two national titles. Leinart, Bush and Carson Palmer won Heisman Trophies. Deprived of an NFL club, LA rallied around the Trojans and their star power, as the city does around the Lakers and the Dodgers, regularly filling the Coliseum near its capacity of 93,000. "Nobody may ever do that again," Kiffin says, referring to the winning streak in the days before parity leveled the college football landscape. "And then it probably went the lowest it's ever been."

He is, of course, referring to when the NCAA discovered that Bush, the school's best player, had received improper benefits from agents. It cut 30 scholarships from the program over three years and banned the Trojans from postseason play for two. USC crumbled, losing five games in 2010 -- the most since 2001. The team played in front of a Coliseum only two-thirds full on Saturdays and became an afterthought as SEC teams racked up six consecutive BCS titles. "If you were to take a picture of the Coliseum, or the university," Kiffin says, "there would just be all these dark clouds around."

The clouds remained last fall as USC struggled to beat a weak Minnesota team, then lost badly to Arizona State. Midway through the season, however, the sky began to clear. USC crushed Notre Dame. It edged fourth-ranked Oregon on the road. It closed out the year with a 50-0 win over UCLA -- at a sold-out Coliseum -- finishing 102 with a No. 6 AP ranking. The team that was banned from postseason play had become a curious surprise, and it was worth imagining what might have happened had the Trojans been bowl eligible.

When Barkley, a sure top-five NFL pick, turned down the draft this year, he gave USC -- with dynamic wide receivers Robert Woods and Marqise Lee -- the nation's most explosive offense, one that averaged 456.8 yards per game last season. In just two years, while no one was watching, USC has gone from dead in the water to The Mag's preseason No. 1. And now that Barkley & Co. are eligible for postseason play, they have one eye on the Pac-12 title and the other on Alabama, LSU and the SEC's...