The man SMU hired to resurrect the worst football program in America is a bundle of energy who guzzles Red Bull daily and ends every tweet with #tempo.
He speaks without punctuation and uses his hands to emphasize points.
Chad Morris, who spent the past four seasons as Clemson's offensive coordinator employing a high-powered, up-tempo spread offense that fueled the Tigers to a 41-11 record and four bowls, believes he will make the Mustangs a consistent winner again.
You should, too.
Every new hire says those types of things at his introductory news conference, but Morris' background gives him an opportunity to keep his promises.
Realistically, Morris was the best hire SMU athletic director Rick Hart could make.
Former Texas coach Mack Brown would have been awful as a safe hire living off his past accomplishments. Morris is perfect because he's young and hungry.
If he succeeds, SMU will simply be a brief stop on his way to bigger and better, which is fine. SMU isn't a destination spot like Texas or Alabama or Ohio State, and there's zero wrong with that.
That said, SMU is certainly a fine place for a first-time college head coach to prove he can build a program.
"I'm a big Red Bull fan," Morris said with a chuckle. "We operate at a fast pace. We're not a hurry-up, no-huddle offense. We're a hurry-up, no-huddle football team and football program.
"It's gonna start with our secretaries and resonate through our maintenance department. Anyone who touches those football players and our program is gonna understand what tempo is all about."
Morris is a well-respected offensive coordinator whose scheme has worked at every school and every level he has ever implemented it.
Morris went to Clemson after one season as the offensive coordinator at Tulsa, which improved from 5-7 in 2009 to 10-3 in 2010 while averaging 41.4 points per game, eighth best in the country.
The 45-year-old Texas native graduated from Texas A&M and has coached high school football for 16 years all over the state. He spent his last two prep seasons going 32-0 at Austin's Lake Travis High School, where he won consecutive state titles.
It would be a total shock if he can't successfully recruit from within Texas.
Morris has everything you would want in a coach at SMU. If the administration gives him the latitude to get the players he wants into school -- the way SMU basketball coach Larry Brown does -- then there is no good reason Morris won't succeed.
Frankly, if he doesn't get the job done here, it would probably be time for SMU to seriously consider dropping football and becoming a basketball school, like Gonzaga.
It won't be easy, and there are no guarantees Morris will get the job done. Few have here. If you think about it, SMU is a place where careers go to die. Can you name the last SMU football coach who left for another head coaching job?
Take your time.
The answer? Ron Meyer, the man who led the Pony Express during the glory days of Eric Dickerson and Craig James, left to coach the New England Patriots in 1981. That was 33 years and six coaches ago.
June Jones did a great job returning to the program to respectability and took SMU to four bowls in a five-year stretch. Sadly, he stayed too long, and the program is moribund again.
SMU is 0-11 this year and ranks 128th among FBS schools in points per game (9.6) and 127th in points allowed (43.6).
The biggest indictment of Jones is that he failed to effectively recruit from within Texas. SMU has 68 players from Texas on its roster, the fewest of any FBS school in the state. It has only 31 players from Dallas-Fort Worth.
Ridiculous.
Football reigns in this state like none other. Sure, it's OK to cherry-pick a few players from outside Texas, but SMU should rely on the pool of talent in this state.
Morris will recruit the state in the way it should be recruited. He won three state championships here and has relationships with a ton of Texas high-school coaches.
He knows forging relationships is the best way to mine talent in this state. If we're honest, his background sounds just like that of Baylor coach Art Briles, including a stint at Stephenville High School, and that has worked out pretty well for Baylor (and Houston before that).
"I had 255 text messages from a lot of my peers in this state offering their advice and their help," Morris said. "It's about relationships. I was able to keep them while I was recruiting here for Clemson twice a year. I'm looking forward to re-establishing a lot of those relationships."
It's the only way to make SMU football respectable again.