We asked Ben Alamar, ESPN's director of sports analytics, to figure out the most famous athletes in the world. Using a formula that combines athlete paychecks - salary and endorsements - with social media fan base and Google search popularity, he ranked the world's 100 most famous athletes. Here is the ESPN World Fame 100.
IT'S GOOD TO BE: A Trail Blazers draft pick who -- unlike Greg Oden, Sam Bowie and others -- has actually exceeded projections for his career. Since arriving from Weber State, Lillard has embraced being Portland's leader, not just its starting point guard. He also raps -- Droppin' dimes, droppin' dimes -- under the name Dame D.O.L.L.A.