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Johnette Howard, ESPN Staff Writer 8y

ESPN World Fame 100: Jeremy Lin at No. 60

Charlotte Hornets

We asked Ben Alamar, ESPN's director of sports analytics, to figure out the most famous athletes in the world. Using a formula that combines athlete paychecks - salary and endorsements - with social media fan base and Google search popularity, he ranked the world's 100 most famous athletes. Here is the ESPN World Fame 100.


IT'S GOOD TO BE: One of the few Asian-American players in NBA history, and a popular player in the burgeoning Chinese and Far East markets.

  • Read more about Lin and get the full ESPN World Fame 100

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