We asked Ben Alamar, ESPN's director of sports analytics, to figure out the most famous athletes in the world. Using a formula that combines athlete paychecks - salary and endorsements - with social media fan base and Google search popularity, he ranked the world's 100 most famous athletes. Here is the ESPN World Fame 100.
IT'S GOOD TO BE: Paid well for your suffering, praised for your scoring talent and rarely blamed for how your team never seems to find lasting success. Even the arrival of 11-time champion Phil Jackson as team president hasn't turned around Carmelo Anthony's Knicks.
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