SAN FRANCISCO -- Even with a new format, the objective didn't change in the Match Play Championship.
And neither did the emotions.
Rory McIlroy, the top seed, made only one birdie but had an easy time in beating Jason Dufner on Wednesday. Masters champion Jordan Spieth, still equipped with that sporty short game, made seven birdies in 16 holes and had an easy time as well against Mikko Ilonen of Finland.
"Match play, you just need to beat the person that's in front of you, and I did that today," McIlroy said. "Now move on tomorrow."
Except with the new format, everyone moves on.
Unlike last year, McIlroy and Spieth could only celebrate a good start to a tournament that won't have any clarity until players start packing their bags. Round robin has replaced single elimination. No one really advances until after Friday -- the player with the best record from each of the 16 four-man groups.
As usual, plenty of big names lost early.
Defending champion Jason Day struggled off the tee and lost to Charley Hoffman. Justin Rose lost to Marc Leishman. Henrik Stenson and Jimmy Walker lost in extra holes. Matt Kuchar lost when Ben Martin made a hole-in-one on the 17th hole and they matched pars on the 18th.
Instead of going home, they have some hope.
But even without single elimination, one aspect of this World Golf Championship hasn't changed. There was plenty of agitation.
Ian Poulter was in no mood to talk after making only one birdie -- on the 13th hole -- in losing to Webb Simpson on the 16th hole. Neither was Walker, who went 19 holes with Gary Woodland. Adam Scott couldn't leave fast enough after getting blown out by Francesco Molinari.
"Nobody wants to lose," Kuchar said. "I can assure you of that."
Kuchar never trailed in his match, and they were all square going to the long par-3 17th. Martin hit a hybrid into a cool breeze from about 235 yards that rolled toward the hole and swirled around the cup before dropping for an ace.
"I'd say under the circumstances, that's probably the best shot I've ever hit," Martin said.
He tried to keep his emotions guarded, knowing there was still a par 5 to play. Kuchar missed a 5-foot birdie putt that would have extended the match.
The 32 losers still had two more matches, but Thursday's round became even more critical. It's possible they can be eliminated Thursday. It's possible their Friday match will be meaningless. And yet all of them can still advance, although they will need some help.
"A lot has to work out now," Kuchar said.
Day never trailed over the final 53 holes when he won the single-elimination version last year in Arizona. The Australian fell behind with a bogey on the fourth hole against Hoffman, and this time he never caught up. And now, he has some catching up to do.
"Obviously, I need to go out there and win the next two," Day said. "And whatever happens, happens. If I sneak through, I sneak through. If not, then it's my own fault for losing. It's a different format, and I'm looking forward to seeing how it goes the next couple of days."
Rose, coming off a victory Sunday in New Orleans, still wasn't sure what to think about the new format.
"Maybe I'd rather go home," he said. "I don't feel very hopeful right now, but I have a shot. So I guess that's a good thing."
In other matches:
• Hunter Mahan, one of five past champions in the field, had the shortest day in his 7-and-6 win over Stephen Gallacher of Scotland.
• Scott had a birdie on the first hole and not another one the rest of the way. Molinari, who got into the field when Tim Clark chose not to play because of injury, beat Scott on the 14th hole.
• Only four of 19 holes were halved between Walker and Woodland. Walker sent it to extra holes with a birdie on the 18th, only for Woodland to win with a birdie on the next hole, the par-5 first.
• Kevin Na was 2 up with two holes to play when Joost Luiten birdied the 17th and 18th, and then the Dutchman won with a par on the first extra hole.
• Paul Casey won the longest match of the day, beating Chris Kirk in 22 holes. Casey made a 25-foot birdie putt on the 19th hole (the par-5 first), and Kirk halved the hole with a 10-foot birdie.
The Associated Press contributed to this report.