The owners of American Pharoah have filed for a bevy of trademarks as their horse could become the first Triple Crown winner since 1978.
Zayat Stables filed for six trademarks, including "American Pharoah Triple Crown" and "American Pharoah Champion Racehorse," on May 18, and they appeared for the first time on the U.S. Patent & Trademark website Friday.
"This is a once-in-a-lifetime horse and he is a true champion," Zayat Stables owner Ahmed Zayat told ESPN.com on Friday. "With the possibility of making history, it is my duty to protect his legacy."
The trademark filings say the phrases Zayat Stables seeks to protect could be used on everything from T-shirts and hats to posters, jewelry and wristbands.
Pharoah is spelled wrong due to the fact it was submitted that way to the Jockey Club, which is responsible for registering the names of thoroughbreds. That's despite the fact Marsha Baumgartner, a Missouri woman who won a contest to name the horse last year, told the New York Times on Friday that she indeed knew how to spell it.
A man whose business is in New York recently tried to be the first to trademark the horse's name but actually spelled Pharaoh correctly.
American Pharoah will look to become the first horse to win the Kentucky Derby, the Preakness and the Belmont Stakes since Affirmed did it 37 years ago. The Belmont Stakes is on June 6.
Earlier this week, Zayat Stables took some money off the table by selling the majority of the breeding rights to stallion farm Coolmore for an undisclosed sum. Ahmed Zayat told ESPN.com that he will continue to own the horse on the track and even with a Triple Crown victory would seek to allow the horse to finish out his 3-year-old season.