In Georgia, they call the Georgia-Georgia Tech rivalry “Clean Old-Fashioned Hate” because of the mutual dislike between the two schools.

The dislike remains as strong as ever, but the rivalry has lost some of its luster since Mark Richt became Georgia’s coach in 2001. The Bulldogs (9-2) are 12-1 against the Yellow Jackets (9-2) under Richt, and it will be an upset if they lose this week. Richt’s tenure is full of close games, however, and it wouldn’t be much of a surprise to see another hotly contested matchup between the two rivals.

ESPN football writers Matt Fortuna and David Ching break down the classic ACC-SEC rivalry below:

Key to victory for Georgia Tech:There is nothing fancy on the agenda of the Yellow Jackets entering Athens: They must win the turnover battle. Georgia Tech is tied for No. 9 nationally in turnover margin (plus-10); Georgia is No. 2 (plus-16). The difference between the two teams is that the Bulldogs have a pretty good defense, one that is ranked No. 13 nationally. The same cannot exactly be said for the Jackets (61st nationally), who have made up for that by regularly taking the ball away. The triple-option offense, of course, is only painful for the opposition to defend when it's efficient, as Georgia Tech can shorten the game and limit the other offense's scoring opportunities.

Key to victory for Georgia: Sure, Tech is more versatile on offense this season, but the No. 1 task in beating the Jackets is slowing down its option rushing game. Tech ranks third nationally with 327.9 rushing yards per game. Tech is better at passing -- Georgia learned that lesson the hard way last season -- but the Jackets won’t bother putting the ball in the air if their running game is moving the chains and eating clock. Georgia has to keep Justin Thomas, Synjyn Days and Zach Laskey on the sidelines as long as possible.

X-factor for Georgia Tech:Georgia Tech's offense is typically capable of beating you with its arm when you least expect it, but this year's outfit can do some serious damage in the passing game. Thomas has surprised everyone under center, and a big key to that has been his favorite target: DeAndre Smelter, a 6-foot-3, 222-pounder who is second in the ACC in yards per catch (21.0).

X-Factor for Georgia: It’s not only on the defensive front to slow down Tech’s running game and keep the Jackets’ offense on the sidelines. If the Bulldogs’ offensive line gives freshman sensation Nick Chubb (161 carries, 1,152 yards, 11 TDs) room to run and quarterback Hutson Mason can put together some long scoring drives, that would be another way to neutralize what Tech does best.

Fortuna’s favorite moment from the rivalry:It's not every day you lose the passing game battle by a 407-19 margin and still win, but that's exactly what happened to Georgia Tech in its 2008 trip to Sanford Stadium. The Jackets beat Matthew Stafford, the No. 1 pick in the following spring's NFL Draft, 45-42 behind 409 yards on the ground. It was coach Paul Johnson's first game in the rivalry, and his team came back from 16 down at the half to pull off the upset and break a seven-game losing streak in the series. It is Georgia Tech's only win in the rivalry in the last 13 years.

Ching’s favorite moment from the rivalry: I covered this game nine times and there were plenty of memorable moments on the field: Tony Taylor, Paul Oliver and Mohamed Massaquoi’s heroics in Georgia’s 2006 comeback win; the “We Run This State” game where Georgia backs Caleb King and Washaun Ealey combined for 349 rushing yards in 2009; a wild 2010 contest that Georgia eventually won 42-34; last year’s double-overtime classic where Tech broke out to a 20-0 lead and the Bulldogs rallied back to win 41-34. But the moment I remember most probably also came in the 2008 game. It was when beloved radio announcer Larry Munson -- who had retired earlier that season -- made his final appearance at Sanford Stadium and Georgia’s fans chanted the 86-year-old legend’s name during an in-game ceremony honoring his four decades as the Bulldogs’ play-by-play man. It was cool to see the fans show their appreciation to a man who had enriched their lives for so many years.