NFL teams
Terry Blount, ESPN Staff Writer 9y

Underwear company backing Marshawn Lynch

PHOENIX -- If Seattle Seahawks running back Marshawn Lynch goes rogue on Sunday in the Super Bowl and decides do another lewd gesture after a touchdown, some good could come out it.

ESPN’s Adam Schefter learned that underwear brand MeUndies.com has agreed to match Lynch’s fines in the Super Bowl by donating to his Fam 1st Family Foundation, which is dedicated to mentoring children on the importance of education, literacy, and self-esteem.

Only one problem. NFL officials informed the Seahawks they will receive 15-yard penalty on the ensuing kickoff if Lynch does an obscene gesture. That makes it unlikely Lynch will do his gesture in the game, and it leaves uncertainty about whether he would be fined.

Nevertheless, MeUndies has agreed to donate $20,000 to Fam 1st Family Foundation for Lynch’s most recent fine, and an additional $20,000 (up to $100,000) for every touchdown he scores during the Super Bowl to cover any fines incurred as a result of Lynch expressing himself freely.

This is Lynch’s third marketing deal this week, to go along with Skittles and Progressive.

"Marshawn is under scrutiny for a pain we've all felt, and we stepped in to help Beast Mode with great fitting, non-riding underwear," the company said in a statement. "MeUndies empowers people to express themselves freely in the midst of any situation, and eliminates the need to readjust down there."

MeUndies said it wants Lynch to focus on preparing for the Super Bowl and not have to worry about expressing himself.

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