EAST RUTHERFORD, N.J. -- During the first four games of this season, when he was sitting out with a hamstring injury, New York Giants wide receiver Odell Beckham Jr. was hearing from fantasy football owners on Twitter.

"When I was hurt, I would see a lot of tweets telling me, 'I dropped you from my fantasy team,'" Beckham said Thursday. "That's on them, I guess."

Some are paying for it, and some are benefiting. Of all the teams in ESPN.com fantasy league championship games, 39 percent have Beckham on the roster. The only players with higher such percentages are Dallas running back DeMarco Murray (41 percent) and Pittsburgh running back Le'Veon Bell (40 percent).

But Beckham is not among those fantasy owners benefiting from his brilliant statistical run, because the Giants' rookie does not play fantasy football.

"It's just not my thing," Beckham said. "I don't have time to do substitutions or things like that. It's too time-consuming."

He said he has been taken aback by just what a huge deal fantasy football is to people, now that he's such a significant figure in the industry.

"I don't really pay much mind to it, but people talk about fantasy all the time," Beckham said. "It's definitely pretty crazy. I didn't expect people to be so into it. But now, being at a point where you can be picked up on a fantasy team, you can see what a big deal it is to people."

He says he still gets tweets from people asking whether they should start him in a given week.

"I'm not your team's coach. You do what you want to do," Beckham said. "I don't play football to play for somebody's fantasy team. This is what I do. This is my job. It's what I love."