ENGLEWOOD, Colo. -- Whenever the Denver Broncos' chief decision-maker, John Elway, describes the developmental process, he will routinely offer "we don't draft All-Pros, we have to make them."
And over the course of the next week we'll take a glimpse at a few key players who are at various stages of the developmental process. Some have been named to the Pro Bowl, while others will be starters for the first time in the coming season.
But what they all have in common is more is expected of them than they could give, for a variety of reasons, in last season's run to the Super Bowl.
Today: Tight end Julius Thomas
This past season Thomas finished with 65 catches for 788 yards and 12 touchdowns in the highest-scoring offense in league history. He repeatedly created mismatches as a receiver wherever he was in the formation. His touchdown total as well as yards per catch (12.1) put him behind only Jimmy Graham and Vernon Davis at his position and in today's NFL that is elite company as a tight end. Thomas' catch total ranked tied for eighth among the league's tight ends in the epically balanced Broncos' attack, and his receiving yards were good for eighth too.
Elway has been clear he wants to find a way to get a long-term deal done with Thomas, even as the team tried to hammer out a long-term deal for Demaryius Thomas. Julius Thomas may be a candidate for the franchise player tag following the 2014 season, depending on what kind of work the team can do against the salary cap.
But the business of business will certainly come later. Right now the Broncos' coaching staff is interested in elevating Thomas' play a little more. Sometimes -- as Thomas shows his athleticism and fluidity in pass routes or when he's winning a contested pass because of an innate ability to get his body in the right spot -- it can be easy to forget Thomas played just one season of college football.
It can be easy to forget Thomas' first two years on the developmental curve as a pro were largely spent with the team's trainers as he worked his way back from ankle surgery. In short, he has room to grow, a thought not all that exciting to some defensive coordinators around the league.
Thomas' options as a receiver will only open up when the Broncos can use him more down in tight in the formation, lined up just outside the tackle. Many defensive coaches believe Thomas is still a weapon as a receiver when he starts his route down inside, but they believe it's easier to gauge what's coming because of the Broncos' reluctance to put Thomas in some situations as a potential blocker.
Look, nobody should want a receiver as gifted as Thomas to be some kind of lock-it-down blocker instead of running a pattern. But the more Thomas can function in a variety of roles, the more places the Broncos can put him and the more Thomas can do from an inside position, especially in the play-action passing game when the linebackers are headed toward the line of scrimmage.
But blocking, as you would expect from a four-year basketball player at Portland State, has been a hurdle for Thomas at times. One of the adjustments the Broncos made last season was to let Thomas line up with his right foot forward when he was on the outside shoulder of either tackle.
That angled Thomas toward the middle of the field, rather than with his right foot back when lined up to the right, as would be customary. It was a fairly significant concession to try to keep him on the field as he worked through his blocking issues. But when Thomas has lined up in a traditional stance to the right, he often took an extra step as he moved into a blocking position which would end up with him off balance and with the improper foot forward as he engaged the defender across from him.
Certainly the Broncos like their depth at tight end with Jacob Tamme, Joel Dreessen (even as Dreessen works back from knee troubles) and Virgil Green. But there is room for Thomas to get even more playing time if he can attack this part of his game with the same zeal he has everything else so far.
Thomas was one of the few young players the Broncos had who made it a point to attend the player-organized workouts the Broncos offense had shortly after Peyton Manning signed with the team in March of 2012. Thomas never wavered in his effort as he returned from his injury.
"I never really lost my confidence, I knew I had it in me if I just kept working at it and didn't lose sight of the goal, which was to get healthy and get back on the field to show what I could do," Thomas said.
But last season he played 74 percent of the Broncos' snaps on offense, a total that likely would have been higher had he not missed two games with a knee injury. He averaged 64.4 plays per game, just behind Eric Decker's 65.6 plays per game and ahead of Wes Welker's 59.2 plays per game.
But if the Broncos could get Julius Thomas into the same range as Demaryius Thomas, who led the team's pass-catchers with an average of 69.1 plays per game, the tight end could get about 75 more plays over the course of the season. The Broncos believe Julius Thomas is among the most productive tight ends in the league, but they also see an opportunity for him to get even better if they get creative and he does the work.