ORCHARD PARK, N.Y. -- Iconic Buffalo Bills quarterback Jim Kelly knows the feeling of tasting a championship, only to have a title slip away -- four times.

For better or worse, that made Kelly a prime candidate to offer advice to soccer star Lionel Messi, who is considering retiring from international play after his Argentinian national team lost to Chile in the Copa America final Sunday. The defeat marks four losses in title games for Messi and Argentina, who also dropped the 2007 Copa America final to Brazil, the 2014 World Cup final to Germany and the 2015 Copa America final to Chile.

"I tried everything possible to win. And that's it. It's four finals lost," said Messi, who was seen crying after the loss.

Kelly, who lost four consecutive Super Bowls after each of the 1990-1993 seasons, offered words of encouragement Tuesday to Messi.

"The bottom line is, you go out there, you play your heart out," Kelly told ESPN at his annual football camp. "You know you're one person on the team of a lot. Yeah, when you're the star, there's the old cliché, 'You get too much of the praise when you win, too much of the blame when you lose.' The thing is, for me, I knew that I had teammates. We all played together. We won as a team; we lost as a team.

"For me, I don't cry about it. Yeah, of course, I would love to have won one, two [Super Bowls]. I would have loved to win them all. It just wasn't in the good Lord's plans. I tried, I busted my butt. It just didn't happen. Go out and enjoy yourself."